Press release JdC Garden Trends 2024 - March 27th 2024
JdC Garden Trends : An opening day of innovation and conviviality
The 20th edition of the JdC Garden Trends opened with an introduction by Manuel Rucar of the trends consultancy Chlorosphère, followed by the inaugural conference hosted by Yves Puget, Editorial Director of LSA. This conference was enriched by contributions from Sébastien Attina, Chairman and CEO of TRUFFAUT, and Vincent Avignon, Deputy Managing Director of TERACT, responsible for the Gardening and Pet Supplies businesses.At the end of the afternoon, Carole TOLILA, co-host of the TV programme "Silence ça pousse!", presented the awardshonouring the most innovative companies in the gardening sector.The ceremony highlighted the industry's trends and breakthroughs. Among the 80 products presented, 20 winners were singled out by the jury of retail buyers, including ADEO, GAMM VERT, INEDIS, J'DEA and U ENSEIGNE.
TOWARDS RESPONSIBLE CONSUMPTION :
A CROSS-SECTION OF EXPERTS FROM THE GARDENING MARKET
THE OPENING CONFERENCE SET THE CONTEXT FOR THIS 20TH EDITION.
Manuel Rucar of the trend consultancy Chlorosphère - At the moment, we can see that it's the extremes of the market that are doing best, namely the entry-level and the top-of-the-range. We're seeing a loss of consumer confidence. The figures show that they have the impression that brands are not sufficiently involved in sustainable development. The mean-it, the commitments of a brand are scrutinised by customers. But individuals, especially Millennials, have become more aware of environmental issues.
Sébastien Attina CEO Truffaut - The season is shaping up nicely, as is the return of the sun. We're feeling a lot of impatience. We all want to buy responsible, local products, and this is reflected in consumer trends. There's still the problem of price. There's a dichotomy between what I want and what I can afford. So we need to make the best more affordable. That's the core of our expertise. But it's up to the consumer to make the choice. We, the industry as a whole, need to speak with one voice. For example, we need to emphasise the low-carbon impact of the plants we sell, when people are talking to us about the carbon cost of our market. Localism is a key issue for our teams. For example, our plants are produced less than 200 km from each shop. This is not only a benefit in terms of quality, but also a source of pride for our employees. Not to mention the jobs!
Vincent Avignon Teract - This race to adapt to new ecological requirements is a long one. We started by measuring the carbon footprint of our products. This enables us to identify sources of progress. There is still work to be done. Nevertheless, ecodesign research is progressing and we have already achieved a great deal. Sustainable development? We can't escape it! The urgency is already there. Companies will not escape it.
Interview by David Fouillé
GARDEN COLLECTIONS PRIZE :
REWARDING PRODUCT INNOVATION FOR EASY,
SUSTAINABLE GARDENING.
Once again this year, the Garden Collection Awards will be showcasing innovative, well-designed and environmentally-friendly products, offering end consumers the chance to buy items that have been tested and approved by qualified professionals. The Awards are a real showcase, stimulating and honouring the advances made by suppliers operating in the world of gardening. They also consolidate the links between distributors and exhibiting suppliers, fostering closer and more fruitful collaboration.
The ceremony rewarded products that had been carefully selected by committees of retailer experts, highlighting key consumer expectations in the garden sector, including durability, practicality and authenticity.
5 juried brands for the 2024 edition:
- ADEO with the category Outdoor cooking
- GAMM VERT with the category Self-production in the garden
- INEDIS with the Authentic & practical category
- J’DEA with the Indoor/outdoor garden decoration & furnishings category
- U ENSEIGNE with the Responsible & Smart Gardening category
The winning exhibitors are :
Outdoor cooking by ADEO :
- Most stylish : Kandu THE POTS COMPANY
- The most innovative : BraZero gas SOMAGIC
- Most responsible : Grill Guru BBQ Plancha FYRON GROUP
- Jury's favourite : Nomad FORGE ADOUR
Self-production in the garden by GAMM VERT :
- The most innovative : Lilijardi AB POOL
- The easiest way : Fairtill PUBERT battery-powered tiller
- The most responsible : 'Horsetail, garlic & thyme' concentrated refill - AÏAKO resistance
- Jury's favourite : Biofib jardichanvre 1.2x125 ml CAVAC BIOMATÉRIAUX
Authentic & practical by INEDIS :
- The most authentic : 'Horsetail, garlic & thyme' concentrated refill - AÏAKO resistance
- The most practical : HOZELOCK EXEL mobile real car
- The most representative of national know-how : Mosquilock liquid anti-mosquito film LODIGROUP
- Jury's favourite : GARD & ROCK anchoring base with patented ground clip system
Indoor/outdoor garden decoration & furnishings by J'DEA :
- The most durable : BOURGEON breathable planting pot
- The most eco-designed : Urbemob GROUPE LARBALETIER
- The most autonomous : Technaxx solar table 400W TX-250 TECHNAXX GERMANY & CO
- Jury's favourite : GARD & ROCK anchoring base with patented ground clip system
Responsible & smart gardening by U ENSEIGNE:
- The most innovative : Capinea x Fertiligene EVERGREEN GARDEN CARE drought and frost mulch roller
- The easiest way : Fertiliser mulch 10/20 50L UAB Secret Vert EVADEA JARDIN
- The best value : Mosquito repellent lawn VILMORIN JARDIN
- The jury's favourite : Concentrated refill 'Horsetail, garlic & thyme' AÏAKO resistance
UN GÂTEAU D'ANNIVERSAIRE
POUR MARQUER LA 20EME ÉDITION
La soirée s'est clôturée en beauté avec un gâteau d'anniversaire afin de marquer cette édition mémorable, en rendant hommage aux 19 entreprises qui étaient présentes à la première édition et qui continuent d’accorder leur confiance aux JdC Garden Trends.
BELLIJARDIN devenu BELLI ; CAVATORTA ; CHAPELU Frères ; CLABER ; EDG marque AQUALUX ; FITT COMECAP ; FOREST STYLE ; BURGER - JARDIPOLYS ; GRE POOLS ; MENICO devenu GRANULATI ZANDOBIO ; MOREL ; MV INDUSTRIE ; NETLON ; OR BRUN acquis par SBM Life Science ; PRO LOISIRS ; RIBIMEX RIBOLLA ; SAEY Maison et Jardin devenu Barbecook, puis LIVWISE ; SCOTT devenu EVERGREEN ; VLAEMYNCK acquis par FERMOB.