Programme

Get your fill of new products and innovations and spot tomorrow's trends

Tuesday 26 March

Opening Conference
12:30 pm - 01:15 pm

[Opening conference - Round table] 
"How will the garden industry meet the environmental challenges facing consumers and retailers?"

Moderated by Yves Puget, Editorial Director of LSA, with the participation of Sébastien Attina, Chief Executive Officer of TRUFFAUT and Vincent Avignon, Deputy Managing Director of TERACT, in charge of the Gardening - Pet businesses. 

Introduction by Manuel Rucar of Chlorosphère trends agency.

2024-2025 Garden Collection Awards
04.30 pm

A true showcase for new products, the Garden Collection Awards highlight excellence and innovation in the garden sector.

5 retail chains juries for the 2024 edition:
· ADEO in the Outdoor cooking category
· GAMM VERT in the Self-produced garden category
· INEDIS in the Authentic & practical category
· J'DEA in the Indoor/Outdoor garden decoration & furniture category
· U ENSEIGNE with the Responsible & smart garden category
You will also be able to vote on the spot for the Buyers Award.

Garden Collection Awards ceremony hosted by Carole Tolila, co-presenter of the French TV boadcast "Silence, ça pousse!”
Happy Hours
6.30-8.00 pm

Let's celebrate the 20th edition of JdC Garden Trends together: exchange, share, network and have a great time!

Wednesday 27 March

Consumer Insight
10.00 am

Do consumers still want plants?

Roland Motte and Pierre Hervet, the authors of the Garden Consumers' Guide, will be talking to you about this subject and will be presenting the results of a joint study with Promesse de Fleurs to help you find out more.
Trend conference
11.00 am

Product & Consumer Trends 2023/2024

Garden markets are feeling the blues. The impact of inflation combined with high historical sales figures are leading to a gloomy trend. However, not all product universes are affected in the same way, and consumer purchasing strategies still reveal opportunities for growth.

Focus on 2023 French market results, 2024 trends and a new E-commerce vision presented by Léa Aden.
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Garden trends 2024-2025
12:00 am

An overview of garden trends for the coming seasons 

With Manuel Rucar, from Chlorosphère. How is the perception of the garden changing and creating new purchasing reflexes? What are the new consumer codes? What are the major new styles in outdoor design?
Market conference
3.00 pm

Inflation, promotions, climate change... what are the impacts on gardeners' purchases?

2023 review by Sabrina Tiphaneaux, Research Director at Les Echos Études for Promojardin-Promanimal.
Consumer Insight
4.30 pm

How to anticipate your customers' buying behaviour: valuable lessons from online research in the world of gardening

Eric Flusin, Head of Data Services at INOHA, will be shedding light on the new INODATA Business Intelligence platform, a real observatory of the New Habitat’s economy and trends, launched in early 2023.

Thursday 28 March

Conference on regulations
11.00 am

EPR for DIY and gardening: implementation and outlook

Vincent du Granrut, Head of the DIY and Gardening EPR sector at Ecomaison, will present an update on regulatory obligations and collection to date, followed by an overview of the sector's 2027 objectives in terms of collection, recycling and eco-design.
Garden trends 2024-2025
12:00 am

An overview of garden trends for the coming seasons

With Manuel Rucar, from Chlorosphère. How is the perception of the garden changing and creating new purchasing reflexes? What are the new consumer codes? What are the major new styles in outdoor design?

And…

10 products in 10 minutes

How does it work? Each exhibitor has 60 chrono seconds to present their star product! 60 seconds to convince in a good-humoured way, through humorous, zany or even offbeat presentations...
Trends area
A key trend for 2025

At the entrance to the show, you'll discover an atmosphere designed by Manuel Rucar, from the Chlorosphère trend agency, and our exhibiting partners, to illustrate one of the key trends for the next collections: the colourful garden that brings back the colours!
Two islands will be showcasing a strong consumer expectation for the changing seasons: a garden where you can forget your worries and let loose without judgement.

A notable return to colour that goes hand in hand with the trend that is sweeping through interior design. Discover a new way of talking to your customers about gardens in a simple, fun way.
Let's not forget that our worlds are not just responses to constraints and functionalities, but also have a strong ornamental dimension. As a reminder of this, the use of generative artificial intelligence has enabled us to develop a no-holds-barred approach to the garden.