Press release JdC Garden Trends 2024 - 6 February 2024

Optimising synergies between players in the garden industry: find out how the JdC Garden Trends trade fair encourages fruitful and stimulating exchanges!
Under the direction of Jean-Luc Garnier, the JdC Garden Trends trade fair, organised by Infopro Digital, France's No. 4 B-to-B trade fair organiser, will be celebrating its 20thème edition this year. 

This is a must-attend event for all those involved in the garden industry. On 26, 27 and 28 March, the 2024 edition of JdC Garden Trends will open its doors at the Parc Chanot in Marseille. For 3 days, 1,400 buyers from the French and European distribution sectors will be strolling the aisles of the show, where they will be able to meet the 390 exhibitors, including more than 200 international exhibitors from 22 countries to date. They will be showcasing more than 1,000 brands and presenting their latest innovations and new products for the 2025 season in 5 areas: Gardening & Cultivation, Landscaping & Construction, Outdoor Living, Home & Leisure, and Garden Retail Services. 

This 20ème edition of the JdC Garden Trends highlights major developments in the industry and offers a space for exploration for professionals who want to stay at the cutting edge of trends and virtuous practices. Buyers from across the DIY/garden/decor retail sector, manufacturers, producers, journalists and trend-setters come together at this annual event, the only one of its kind in France, to share ideas, find common solutions and leave with a healthy dose of optimism for next season and the year to come.

With less than 2 months to go to the show, all the major French retailers have already confirmed their presence. New retailers at JdC Garden Trends in 2024 include Ubaldi, a specialist in home furnishings, Screwfix, a DIY chain with no fewer than 20 shops in France, and Globus Baumarkt, a German chain of DIY/garden shops.


At the heart of the event, the Collections Awards ceremony, hosted by Carole Tolila, presenter of the TV programme "Silence ça pousse!, is always a highly-anticipated moment for all visitor. On the morning of 26 March, the managers of the nominated brands will give their speeches against a timed schedule, highlighting the arguments that will strike a chord with the members of the jury, made up of buyers from major retailers: the emotion is sometimes palpable, as the stakes are so high for them!

The organisation of the competition with a jury made up of a circle of buyers from France's biggest buying groups, known as the "Prix des Collections Jardin", will be an exceptional way of highlighting innovative products. This creates healthy competition among exhibitors to showcase their most innovative products, while offering buyers the opportunity to discover future bestsellers.

This year, there are not 3 but 5 juries and new categories covering the range of products presented at the JdC Garden Trends: 
  • ADEO with the category Outdoor cooking 
  • GAMM VERT with the category Self-production in the garden
  • INEDIS with the Authentic & practical category 
  • J'DEA with the Indoor/outdoor garden decoration & furnishings category 
  • U ENSEIGNE with the Responsible & Smart Garden category
The products of all the candidates in the competition will be displayed at the entrance to JdC Garden Trends and will also be put to the vote of buyers at the show for a special Buyers' Prize.

JdC Garden Trends thus stands out as a source of new underlying trends in the sector. This event offers garden distribution professionals an exceptional opportunity to stay at the cutting edge and find the products that will make the difference in the market, in a sector that is constantly evolving and has a promising future.


At the entrance to the show, you'll discover an atmosphere designed by Manuel Rucar, from the Chlorosphère trend agency, and our exhibiting partners, to illustrate one of the key trends of the next collections: the colourful garden that brings back the colours!

Two islands will be showcasing a strong consumer expectation for the changing seasons: a garden where you can forget your worries and let loose without judgement. A notable return to colour, which goes hand in hand with the trend that is sweeping through interior design after years of monochrome.

Discover a new way of talking to your customers about gardens in a simple, fun way.
The 20ème edition of JdC Garden Trends will open with a focus that is more than ever in tune with the times: that of wellbeing and the virtuous garden. Buyers will be able to find a range of products that respond to consumers' threefold need for well-being:

Do yourself a favour: 
gardening has long been recognised for its benefits on morale, as an antidepression remedy. It's also a great way to decorate your garden, grow flowers and vegetables and feel good about yourself. Professionals will be able to find everything they need to do just that. 

Doing good for others
the garden as a vehicle for social interaction and a place for sharing. Whether it's a lively discussion over a meal, a relaxing moment by the pool with family or friends, or the pleasure of watching children play, the JdC Garden Trends offers something to meet this need for social well-being. 

Doing good for the planet through responsible gardening: 
awareness of the environmental impact of gardening is very real, and offering solutions that combine pleasure with virtuous action for the environment is more necessary than ever for retailers. There will be no shortage of such solutions at the show.

The central theme at the opening of this 20ème edition is therefore in line with this latest consumer concern: “How is the garden industry going to tackle the environmental challenges facing our consumers and our retailers?” What solutions are available to us all?


The opening conference, moderated by Yves Puget, Editorial Director of LSA, with key players in garden retailing, will start at 12.30pm on Tuesday 26 March in the Conference Area (Hall 1).

Conferences led by industry experts will provide an ideal framework for understanding emerging market trends, with presentations from Promojardin, GFK and Manuel Rucar, a trendsetter with Chlorosphère, among others. These presentations will be backed up by market figures and analyses that will give industry professionals a clear view of how the industry is evolving, helping them to make informed decisions and anticipate future changes.

Entrance to the show is reserved for distribution professionals and purchasing decision-makers in the Garden/DIY/Deco/ Home sectors (supermarkets, DIY stores, hypermarkets, garden centres, LISA, building trade, motorbikes, e-commerce, discount stores, etc., as well as landscape gardeners, local authority green space departments, furniture and decoration shops, swimming pool specialists, hotels and restaurants, campsites, etc.).