Press release JdC Garden Trends 2023 - 30 May 2023
Report of the JdC Garden Trends 2023
IN A TROUBLED CONTEXT, THE JdC GARDEN TRENDS MOBILISED THE PLAYERS OF THE GARDENING SECTOR IN MARSEILLE
First of all, we would like to thank the exhibitors and the visitors of the JdC Garden Trends 2023 who managed to get through the slow start of the season and the difficulties of access due to the social movements in France, and who thus showed their attachment to their annual meeting.
It was a successful edition, as confirmed by the results of the satisfaction surveys and the high rate of rebooking: barely two months after the event, 65% of the space has already been rebooked by 2023 exhibitors for 2024.
French and international buyers were very satisfied with their visit
Proof of the importance of this flagship event in the world of gardening for retailers to work on their product listing, more than 1,250 buyers, including a hundred or so internationals from 16 countries, attended, a figure that is almost stable despite the chaotic context and in comparison with 2022, the post-COVID reunion record year. Thanks to a route facilitated by the sectorisation of the halls by category areas, the buyers were able to satisfy one of their main reasons for coming, namely to find new suppliers (3 out of 4 buyers), whether by discussing on the exhibitors' stands, by strolling through the Garden Collections awards area or by attending the "10 products in 10 minutes" presentations. The buyers could leave with new brands and products to add to their product list in order to expand their shelves and ranges and thus attract customers who are always looking for new products.
Regarding the profile of the buyers who came, 75% represent the organised trade, in line with the core target of the vast majority of suppliers who came to meet them.
A useful visit to find out about supplier listings, discover 2024 trends, maintain good relationships and create new ones.
An ultra-professional and friendly space for easy discussions with exhibitors. The selection of both visitors and exhibitors creates a climate of trust and allows for direct discussions in "business" mode.
Among the major brands in the sector that came in delegations:
- GSS: Arvesta, Botanic, Cap Jardin, Compagnon des Saisons, Invivo Retail/Teract, J'DEA, Sevea, Truffaut...
- GSB: A.R.E.N.A., Adeo, Altrion/Tridôme, Brico Dépôt, Castorama, Groupement Les Mousquetaires, Kingfisher, Le Chamois Bricolex, La Boîte à Outils, Leroy Merlin, Mr. Bricolage...
- GSA: Auchan, Carrefour, Casino, E. Leclerc, Intermarché, Monoprix, U sign...
- LISA : Apex, Gamm vert, Jardival, Kiriel, Rural Master, SA2E, Distrivert...
International companies include Hellweg die Profi-Baumärkte GMBH & CO / OBI / Rewe (Germany) Rewe (Germany), Aveve / Famiflora / Maxeda (Belgium), Fronda Centros de Jardineria (Spain), Peraga (Italy), Action / Intratuin (The Netherlands), Bricomax (Italy), B&Q Kingfisher (United Kingdom), Amia International (Romania), Andréfleurs/ Schilliger (Switzerland). Note the Top 5 visiting countries: Belgium | Italy | Spain | Switzerland | Netherlands/Germany ex-aequo
With an excellent overall satisfaction rate of 97%*, the JdC Garden Trends met the expectations of French and international buyers.
Spotlight on industry trends and innovations
"Seeing market trends, keeping an eye on the market" was one of the top two motivations* for both exhibitors and visitors. The conferences were a great success and those who attended the Chlorosphere conference, presented by Manuel Rucar, will see life in pink, the trend colour not to be missed in 2024! JdC Garden Trends has always been keen to put innovation in the spotlight through the Garden Collections awards, for which the professionals were were very enthusiastic once again this year. These awards have become a reference for professionals in the sector: no less than 80 applications were received. The juries, composed of buyers from the distribution sector (Truffaut, U Enseigne and Gamm Vert), rewarded 12 winners in 3 categories that are more than ever in line with the times (Ecological and healthy garden / Urban garden / Selfproduction in the garden) during the award ceremony hosted by Carole Tolila, co-host of the programme "Silence ça pousse » in France. The Prizes and the Buyers' Favourite also rewarded brands and manufacturers who will be able to capitalise on this highlight. To discover the Winners: click here Finally, the "10 products in 10 minutes" concept to help buyers discover the products in a joyful and good-humoured way was appreciated by exhibitors and visitors alike!
Very satisfied, many more contacts than in 2022, to be attributed to the presentation of an innovative and very "trendy" product
THE professional garden show in France, a key moment in the garden year
For suppliers, the quality of the contacts makes the JdC Garden Trends an unmissable event
The exhibitors, split over 3 specific areas (Gardening & Cultivating / Outdoor Living / Furnishing & Building) on 389 stands (of which more than 35% were international from 24 countries) representing 1,000 brands, talked business while sharing convivial moments with the purchasing decision-makers who came to meet them over 3 days. Note the Top 5 international exhibiting countries: Netherlands | Italy | Germany | Spain | Belgium
In addition to its ideal positioning in terms of dates, the particular care taken in selecting the buyers who can access the event is one of the great strengths of these meetings between professionals in the sector. Thus, the objective was achieved in terms of recruitment:
- More than 3 out of 4 exhibitors were satisfied with the quality of the contacts* made over the 3 days,
- More than 2 out of 3 exhibitors met new retailers who could list their products*
An edition marked by favourable weather and a highly qualified visitor profile
A must-attend B2B event for the garden industry that allows you to meet a maximum number of buyers in record time in a friendly and optimal atmosphere
Developing media coverage in the BtoC media for better visibility of exhibitors' products: a successful challenge
This year, the JdC Garden Trends wanted to attract the interest of the general public media in order to publicise the products presented at the show: additional visibility and impact for the selected exhibitors through several very popular general public programmes. The impact will continue in the months to come.