Press release JdC Garden Trends 2023 - 31 January 2023

20 years of experience in DIY/garden distribution, JdC Garden Trends has established itself as the leading trade fair
The Journées Des Collections Garden Trends trade show, organised by Infopro Digital, France's fourth largest B-to-B trade show organiser, under the direction of Jean-Luc Garnier, has been running for 20 years. This professional event, which has become a must for all players in the garden industry, was held until 2014 at the Chaalis Abbey in the north of the Paris region. Since then, it has been held in Marseille, France's second largest city, in the Parc Chanot. This large exhibition venue offers a very good quality of reception and even suggests a possible development in terms of surface area. On 28, 29 and 30 March, the 2023 edition of JdC Garden Trends will open its doors to buyers from the garden distribution sector, with 380 exhibitors and an ever-increasing number of innovations and new products in three areas: outdoor living, gardening & cultivation, and building design & construction. For 3 days, more than 1,300 buyers from the French distribution sector, including 130 international buyers from 21 countries, will walk the aisles of the show and will be able to meet the 380 exhibitors who will be displaying more than 1000 brands. During this first-ever meeting in France, the buyers aim - in order to always stand out from the crowd - to decipher trends, negotiate, test pilot ranges, and reference innovative products that meet the expectations of amateur gardeners for the 2024 season. And it should be noted that a new 4th segment will even offer the possibility of meeting a selection of plant producers.

New entrants, a plant offer in the form of scenographies now available to buyers in 2023.

"The creation of this 4th segment is a coherent development axis. It meets the expectations of buyers and producers who want to take advantage of this unique concentration of retail garden decision-makers in France. The presence of this 4th segment is therefore an obvious choice", says Jean-Luc Garnier, show director. Furthermore, as the gardening & cultivation sector represents the largest concentration of solutions, tools and products for the garden in Europe, this should attract more and more buyers in independent garden centres, buyers who are looking after both manufactured garden products and plants. Sylvie Robert, General Delegate of Excellence végétale, says that this is "a great market opportunity, because the sector, which has been hit hard by the energy crisis, must react. We need to work more with manufactured products such as watering or potting soil to find new perspectives. 

At the same time, over the years, the JdC Garden Trends has proved to be the most important B-to-B gathering of European brands in three other product families: containers and pots, barbecues (with more than 50 manufacturers) and motorised equipment. Each of these themes and their associated universes could, in fact, constitute a specific show in itself.

Why are the JdC Garden Trends a reference? 

First of all, JdC Garden Trends is a key event that offers French and international retail buyers a wide and diversified range of leading, emerging and alternative brands. In the space of 6 years, this offer has increased by 16% and attendance at the show has risen by 60%! Secondly, the garden/do-it-yourself market, which is worth 8 billion euros, has held up well against the economic effects of the pandemic and remains the number one leisure activity for the French. In addition, as well as being a real open-air laboratory for new products and innovations, the JdC Garden Trends is a place for deciphering the trends and behaviour of new consumers, thanks to content enriched by experts in the sector. Finally, there is another explanation: this meeting is held at a key date, during the 1st quarter, which marks the start of referencing for distributors and is a very opportune moment to develop and confirm business relationships… The JdC Garden Trends are therefore a benchmark event because they take place at the heart of the referencing period and they highlight leading brands, or those in the process of being so…

At the heart of tomorrow's trends and gardens 

The Trends area will be designed in collaboration with Manuel Rucar, from the Chlorosphere trend agency, and the coaches from the Silence ça pousse brand. It will illustrate one of the key trends of the next collections: the climate-resistant garden. Among the talks on offer, the first introductory one will focus on the evolution of behaviour by highlighting "the green generation, eco-responsibility" under the guidance of Yves Puget, editorial director of LSA and Manuel Rucar (Chlorosphère trend consultants). There will be an opportunity to take part in the discussions of Luc Blanchet, President of Botanic, Sébastien Attina, CEO of Truffaut, and Vincent Avignon, Deputy Managing Director of TERACT, during the opening conference. Other market conferences, led by the GFK institute, by Promojardin and the CSR conference by the professional association Inoha, will enable us to discover the major trends that are emerging.

Are the JdCs only for the big retailers? 

The JdC Garden Trends brings together 100% of the chain stores (garden centres, supermarkets, hypermarkets, discounters, home decoration and multi-specialists, etc.), which mobilise their purchasing, listing and offer teams. But the JdC Garden Trends also welcomes the management teams of independent garden centres, sales outlets and shops with a gardenrelated offer. For garden retailers in France (independents, sales outlets) who wish to complete their range, the JdC Garden Trends is the only event with such diversity and depth of offer. Therefore, devoting one or two days to this event in a sometimes busy schedule means saving time and increasing the attractiveness of the event to customers by identifying the products that will make the difference. Coming to the JdC Garden Trends is therefore a worthwhile investment of time and travel, for both central offices and independents, and offers the opportunity to:
  • Work only on its main issue, whether it be its range of gardening, garden design or living in the garden, since in each of these areas more than 200 exhibitors have products to offer, not to mention plants! 
  • Work on its product ranges, with emerging or alternative brands to discover in addition to the leading brands. Being present at the JdC Garden Trends is the assurance of finding your future best-sellers to differentiate yourself from your customers

An independent garden centre testifies 

"Is this the first time I've been to the Collection Days? Of course not! This year, it will be our fourth participation. I must admit that at first I wondered: what can a family-owned and independent business find in such a big event? I wondered if it wasn't a bit out of place for us. But one of our suppliers was very insistent that I make the trip to Marseille. That's what made us decide. Since then I have understood the interest of the JdC Garden Trends! And now it has become a highlight of the year. We could not imagine not attending this major event for professionals in the garden world", says Guillaume Bousquet.

All the trends of tomorrow, which will be on the shelves of garden centres or DIY shops in a year, or even a year and a half, will most probably come from this new edition of JdC Garden Trends. This is an unmissable event that confirms the confidence of both manufacturers and buyers in the garden sector.

JdC Garden Trends is free! 

Entrance to the show is free, exclusively for Garden Retail professionals: Garden centres, DIY stores, Lisa... but also decoration shops, furniture and/or BBQ shops, motorbike and outdoor/new home specialists. Note that in addition to this free access, lunch at the show is included! Find all the practical information you need to register and print out your access pass at