Press release JdC Garden Trends 2022 - 12 April 2022
JdC Garden Trends 2022, a record edition!
It was a much-awaited event. The 2022 edition of JdC Garden Trends closed on a very successful note following three action-packed days of meetings, discussions and business appointments. The garden sector took great delight in joining up again after a forced three-year break. JdC Garden Trends brought together nearly 1,300 key targeted retail buyers from 21 countries, and more than 380 exhibitors, all garden product manufacturers and suppliers.
Decision makers from central purchasing offices, affiliated or independent store owners in the hypermarket, garden centre or DIY superstore sectors, agricultural product stores (LISA), trading companies, discount dealers, websites and market places… All the major retail chains from the sector attended the show with delegations.
For instance:
- from specialist retail circuits: Botanic, Invivo, Truffaut…
- from DIY superstores: Bricomarché, Bricorama, Kingfisher, Leroy Merlin, Mr. Bricolage…
- from mainstream mass retail: Carrefour, Casino, E. Leclerc, U enseigne…
- LISA: Apex and Gamm vert were in attendance, among others.
And international names such as Andréfleurs (Switzerland), Aveve (Belgium), Leroy Merlin (Spain and Italy), Maxeda (Belgium), Obi (Czech Republic), Hubo (Belgium), Action (the Netherlands), Wayfair (Germany), were also there!
The top 5 visiting countries were: Belgium – Italy – Spain – Switzerland – the Netherlands.
Témoignages
For this reunion edition, we really wanted to make this event a festive, highspirited and federating occasion that will remain in the memory of the sector which had been waiting for 3 years to come together again and discover the top consumer trends and the products that will be on our shelves tomorrow!
An edition held as a reunion and a place for new discoveries
A business reunion with this year a record turnout in terms of exhibitors, more than half of whom from outside France, 22 countries represented: a third of exhibitors showing for the first time; the most comprehensive offering ever displayed in France! An exhaustive and comprehensive range of manufactured goods in all segments represented, but also products from the plant world with the launch of plant pop-ups! An offering that was both wide and diversified with leading, emerging and alternative brands.
- With 200+ exhibitors in the “Gardening” sector, it was the largest concentration of gardening solutions, tools and products in Europe.
- With 180+ exhibitors in the sector “Building & Landscaping”, JdC Garden Trends has become a leading reference for built structures.
- With 200+ exhibitors in the “Outdoor living” sector, no other tradeshow in France offers such a wide spectrum of operators for well-being and art de vivre in the garden.
The show revealed a significant increase in the barbecue offering, with more than 50 exhibitors in attendance, confirming its status as the no. 1 barbecue event in France.
A reunion of experts with an exclusive content programme: An opening plenary which met with huge success and welcomed two well-known figures from the retail industry: Guillaume Darrasse, CEO of Invivo Retail and Christian Raisson, co-CEO of Mano-Mano, and chaired by Yves Puget, the editorial director of LSA. Two market-focussed talks with experts from the sector, GfK and Promojardin, and finally talks on the trends of the coming seasons, with the trend consultancy Chlorosphère.
A reunion with a festive atmosphere to celebrate. JdC Garden Trends organised a Happy Hour on the first day with live bands, cookery demonstrations, photocalls and boules matches!
Finally, an inspiring reunion with more than 70 products entered in the Prix des Collections Jardin; the election of exhibitors’ best products! New this year: a redesigned awards ceremony hosted by Carole Tolila, the co-presenter of the gardening TV show “Silence, ça pousse” brought together the three judging panels from the chains Gamm Vert, Truffaut and U Enseigne and their winners.