Press release JdC Garden Trends 2022 - 10 February 2022

JdC Garden Trends bloom again in spring
The JdC Garden Trends 2022, which will be held from 29 to 31 March 2022, will be marked by the reunion of the "Garden" sector in Marseille. Indeed, after two years of meetings and contacts through screens due to the health crisis, the desire to return to real human contacts has never been so strong, driven by a market that has shown excellent performance over twelve months: + 12% for the garden products sector (source: GfK, study at the end of September 2021). 

This 18th edition will therefore undoubtedly be as festive and convivial as it is professional. Three days to get information, exchange, share and enrich your network. Three days to discover the collections, the ranges and the products. Three days to negotiate and start the first phase of referencing. Three days to optimise your time and prepare the coming season.

The industry is on the move

The JdC Garden Trends 2022 is shaping up to be a greatsuccess! 

More than 360 French and European exhibitors are present - 45% of whom will be participating for the first time - which represents more than 1,000 brands offered to some 1,300 purchasing decisionmakers and prescribers from all distribution channels: specialised superstores, DIY superstores, food superstores, e-commerce, but also landscapers and other traders. The reunion edition, an exceptional edition eagerly awaited by the entire industry! 

The JdC Garden Trends creates meetings and facilitates contacts between suppliers and buyers in order to optimise the key referencing period. It is an opportunity to discover a wide and diversified offer of leading, emerging and alternative brands, and to access new opportunities thanks to the 155 new exhibitors present at the show. By being at the heart of societal changes thanks to the presentation of products that respond to tomorrow's consumer trends and to enriched content that will decipher the behaviour of new consumers, the 18th edition of JdC Garden Trends will highlight the excellence, know-how and innovation of the garden sector.

Two watchwords: efficiency and performance! 

The JdC Garden Trends exhibition isstructured around 3 fundamental areas: 

  • Gardening, with over 200 exhibitors, the largest European concentration of solutions, tools and products for the garden. 

  • Building & Landscaping, with more than 180 leading exhibitors for the building industry. 

  • Outdoor Living, with more than 200 exhibitors bringing together the most important offer in the field of well-being and the art of living in the garden. Note the strong growth of the barbecue sector, represented by a record number of fifty exhibitors
We are looking forward to meeting the entire industry in Marseille from 29 to 31 March, in compliance with the health protocols in force, to enable all its stakeholders to discover the major consumer trends and the product offer of tomorrow, and to surprise you to mark this return!
Jean-Luc Garnier JdC Garden Trends Show Director
Ask for the programme! 

• Opening conference 
"The new consumer: new rural and new urban. Howcan retail adapt itsstrategy to these new trends? Moderated by Yves Puget, Editorial Director of LSA, accompanied by Guillaume Darrasse, Managing Director of Invivo Retail, and Christian Raisson, co-founder and co-CEO of Mano Mano. As an introduction, a presentation of the profile of the new consumers, by Manuel Rucar (Chlorosphere trend agency). 
When? Tuesday 29 March 12:30 pm - Conference area - Hall 1. 

By rewarding the best products from exhibitors, the Collections Awards highlight the nuggets of tomorrow. These trophies stimulate and promote the innovations of garden suppliers and strengthen the relationship between distributors and exhibiting suppliers. Our 2022 partners: GAMM VERT for " SELF-PRODUCED GARDEN AWARD", SYSTÈME U for " ECOFRIENDLY GARDEN AWARD ", and TRUFFAUT for "URBAN GARDEN AWARD ". Awards ceremony for the Collections, hosted by Carole Tolila, co-presenter of the famous gardening French TV programme "Silence, ça pousse". 
When? Tuesday 29 March at 5 pm - Conference area - Hall 1. 

• Market conference: Insights and market data for the year 2021 by GfK 
Agathe Gros, senior consultant in the Market Insights department and specialist in the GfK garden markets will share insightsfrom the latest garden market data. 
When? Wednesday 30 March at 11am - Conference area - Hall 1. 

• Trend conference: Presentation of the 2022/23 collections 
Manuel Rucar, from the trend agency Chlorosphere, discusses the trends and collections for the coming seasons. 
When? Wednesday 30 March at 12pm - Conference area - Hall 1 

• 10 productsin 10 minutes 
The principle? Each exhibitor has 60 seconds to present its flagship product! 60 seconds to convince in a good mood, through humorous, zany and even offbeat presentations... 
When? Tuesday 29 March at 3pm - Conference area - Hall 1 | Wednesday 30 March at 2pm - Green Village Place - Hall 2.