28 - 30 March 2023 Marseille - France The European trade show for gardening, landscaping & outdoor living

Conference program

Programme as of 10.02.22, not exhaustive, subject to change
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March 29, 2022

Hall 1

Conference area

« The new consumer: new rural and new urban. How can retail adapt its strategy to these new trends? »

Opening conference

Moderated by Yves Puget, Editorial Director of LSA, accompanied by Guillaume Darrasse, Managing Director of Invivo Retail, and Christian Raisson, co-founder and co-CEO of Mano Mano.

As an introduction, a presentation of the profile of the new consumers, by Manuel Rucar (Chlorosphere trend agency).

Facilitator(s)

Speaker(s)

March 29, 2022

Hall 1

Conference area

10 products in 10 minutes

The principle? Each exhibitor has 60 seconds to present its flagship product! 60 seconds to convince in a good mood, through humorous, zany and even offbeat presentations…

March 29, 2022

Hall 1

Conference area

Garden Collection Awards

By rewarding the best products from exhibitors, the Collections Awards highlight the nuggets of tomorrow. These trophies stimulate and promote the innovations of garden suppliers and strengthen the relationship between distributors and exhibiting suppliers.

Our 2022 partners: GAMM VERT for ” SELF-PRODUCED GARDEN AWARD”, SYSTÈME U for ” GREEN & SMART GARDEN AWARD “, and TRUFFAUT for “URBAN GARDEN AWARD “.

Awards ceremony for the Collections, hosted by Carole Tolila, co-presenter of the famous gardening French TV programme “Silence, ça pousse”.

 

Facilitator(s)

  • Carole Tolila

    - Co-presenter of the famous gardening French TV programme - Silence, ça pousse !

March 30, 2022

Hall 1

Conference area

Insights and market data for the year 2021 by GfK

Market conference

Agathe Gros, senior consultant in the Market Insights department and specialist in the GfK garden markets will share insights from the latest garden market data.

 

Speaker(s)

March 30, 2022

Hall 1

Conference area

Trends 2023 : what collections to expect next year?

Trend conference

The garden market is evolving, and so are its customers! Will your brand or brands be in the spirit of the 2023 trends? Let’s take a look at the consumption and styles that are coming next year. How to talk about gardens in 2023? How to seduce the consumer who has an increasingly digitalized shopping path? Let’s find out with our trendsetter, Manuel Rucar, who will review the main phenomena to be anticipated today.

Speaker(s)

March 30, 2022

Hall 2

Green Village Place

10 products in 10 minutes

The principle? Each exhibitor has 60 seconds to present its flagship product! 60 seconds to convince in a good mood, through humorous, zany and even offbeat presentations…

March 30, 2022

Hall 1

Conference area

“After the boom of 2020, what is the garden balance sheet for 2021?” by PromoJardin

Market conference

Hosted by Thierry Courant, PromoJardin President and by Nicolas Toran, PromoJardin, Vice-President.

Speaker(s)

March 31, 2022

Hall 1

Conference area

How to pace and animate your shelves in 2022?

Special conference for Garden Centers

Let’s take a look at the major events that will punctuate the year and how to boost sales on the shelf. What are the topics that drive traffic? What are the hooks to use to reach customers? Which products should be highlighted? Through a 2022 strategic calendar, discover how to best plan your year.

In addition, discover a new tool dedicated to points of sale: the 2022 collection guide which outlines all the collections to be handled during the year.

Link to the 2022/23 collections guide for independent garden centers :
https://digiflor.fr/inspirations/16

 

 

 

Speaker(s)